Right now in March, the spring vitality is everywhere. But in the spring of China's dairy industry, we have yet to see what it means to come.
Consumers are looking for something closer -
The output of domestic infant formula milk powder falls “buy, don’t buy; buy, don’t buy...†Do you want to buy online purchasing formula? Tiger mother in Shanxi Taiyuan hesitated.
Seeing the reports that mainland residents went to Hong Kong and Macao to buy infant formula milk powder, Xiao Hu mother also moved: “A bucket can be cheap for dozens of dollars. It is also second to save money. It is said that Hong Kong and Macao milk powder standards are different from ours and are better in nutrition. I want to find someone to buy online, but I can't make up my mind. I don't know whether I believe it or not."
Tiger Tiger told reporters that after the tiger was weaned, she did not compete with milk powder. At first, it was a flight attendant friend who was purchasing from the Netherlands. The physique of the tiger could not seem to adapt to European milk powder, and he changed to drink imported Japanese milk powder from a supermarket. Did not drink for two months, I heard that Japan's epidemic of foot and mouth disease, and quickly replaced the United States milk powder. This does not, I heard that the US milk powder in the Hong Kong and Macau market is better. The tiger mother is hesitant to buy milk powder from Hong Kong and Macao. Tiger Tiger's monthly income is less than 2,500 yuan. When he spends more time, buying milk powder for the tiger will cost almost half.
“I never thought to give my son any domestic milk powder?†the reporter asked. "I dare not take this risk!" Xiaohu Ma's voice suddenly increased by eight degrees, "It was melamine yesterday, today is the 'Leather Milk', who knows what will be tomorrow!"
"Actually, I know that American milk powder has also been a problem, but it's no longer that melamine is so serious, and people find that they can take the initiative to recall." Tiger Tiger said, "I would like to give the child to drink milk formula to three years old, but in his one year old When you almost gave up - afraid of the quality of milk, but the children were drunk. But to say that really does not give it to drink, but also can not make up their minds, fear that the child nutrition is not enough."
There are not a few Chinese babies who have not drank Chinese milk powder like tigers. According to statistics from the official website of the General Administration of Customs of China, although the average price of imported milk powder rose by 42.6% in 2010, China’s milk powder imports still increased 67.8% year-on-year to 414,000 tons. At the same time, according to statistics from the China Dairy Industry Association, the output of domestic infant formula milk powder has dropped by about 12%. Li Jing, a research fellow at the Institute of Rural Development of the Chinese Academy of Social Sciences, said that before the Sanlu milk powder incident, the market share of state-owned branded milk powder reached 60%. In 2010, imported milk powder was evenly divided with domestically produced milk powder. It is expected that the market share of imported milk powder in 2011 will exceed 50%. .
What follows is a decline in corporate profits. From January to November 2010, the profit rate of China's dairy industry's cumulative output value decreased by 0.36% year-on-year. According to the “China Business Economic Survey in the Fourth Quarter of 2010†compiled jointly by the China-industry Business Climate Index Research Center and the National Bureau of Statistics China Economic Prosperity Monitoring Center, there were 181 loss-making dairy products and 21.9% of losses.
Dairy disease is rooted in credibility -
Quality history issues affect consumer confidence In fact, the Ministry of Agriculture has issued a statement that no leather milk was detected in 2010. Not long ago, the China Dairy Products Industry Association also commissioned a third-party inspection agency to conduct random inspections of domestic and international infant formula milk powders sold on the Beijing market, involving 11 domestic brands and 12 foreign brands (including domestic production and imported raw materials), and testing. The project includes 26 indicators such as vitamins, minerals, pollutants, nutritional enhancers and microbes. The results showed that: all the test indicators of the samples all met the mandatory national standards; no melamine or leather hydrolysate was added to the banned substance; the quality of domestic brand infant formula milk powder was no different from that of foreign brands. According to the news released by the China Dairy Industry Association, “The quality of domestic brand infant formula milk powder is reliableâ€.
However, the impact of these third-party testing results on domestic consumer behavior is very limited. Many consumers are still looking for a long-term solution and are rushing to buy foreign brands of infant formula milk powder on the Hong Kong and Macau markets through various channels. “This shows that consumers still have doubts about domestically produced milk powder and lack consumer confidence,†said Song Kungang, chairman of the China Dairy Products Industry Association.
They are also dissatisfied with consumer distrust. In recent years, domestic milk powder is not too much: First, in 2004, poor quality milk powder in Fuyang, Anhui Province, consumed hundreds of malnourished big-headed dolls. Immediately afterwards, the Sanlu milk powder incident in 2008 gave China's dairy industry a fatal blow. Ninety-nine batches of products from 22 dairy companies were found to contain melamine, among which there are many well-known domestic brands of milk powder. The quality of milk powder has spread from local areas to the entire country, from counterfeit and unscrupulous enterprises and small workshops to well-known enterprises. This is an unprecedented blow to consumer confidence. In August 2008, the output of dairy products in China also increased by 12.39% year-on-year, and it suddenly decreased to 13.30% year-on-year in September.
Today, consumers still have a lingering fear of domestically produced milk powder, and any turmoil will cause the already fragile consumer confidence to suffer again. In 2010, the regulatory authorities found that 2008 milk powder that had not been destroyed as required caused China's dairy industry to fall into a crisis of confidence again; there was no need to have a holy yuan “hormone gate†and an unclear Mengniu “knob†to make domestic dairy companies. Integrity is questioned again. At the beginning of this year, individual media also stirred up the “leather milk†incident of individual companies in 2009, and the domestic confidence crisis of milk powder worsens.
“I thought Sanlu’s downfall overnight would woke up domestic dairy companies. I didn’t expect several large companies to use cyberspace PR to attack each other. This shows that they do not understand that until now, only by improving the quality of products in order to have a market, still trying. By taking shortcuts and being clever and clever enough to fool consumers, how can we dare to trust such enterprises?†Xiao Hu’s words represent the ideas of many consumers.
Diseases such as spinning -
The reputation of the industry did not work once and for all. “After more than two years of reorganization, China's dairy industry has undergone a fundamental transformation.†Song Kungang said that the quality of infant formula milk powder is measured mainly by the quality of raw materials, product standards, and production and quality assurance systems. Three aspects of domestic milk powder are not inferior to imported milk powder.
Song Kungang introduced that the raw materials of milk powder are mainly whey powder and raw milk. Whey powder is currently imported from abroad. It must not only pass the inspection of government departments, but also companies must conduct batch inspections. In terms of raw milk, government departments have carried out clean-up and rectification of the nationwide milk station, implemented a license management system, shut down milk stations that do not meet the requirements, and transported milk vehicles to implement a permit for transport; raw milk in the milk plants has been approved for batch inspection. Ding Junqing, a dairy farmer in Inner Mongolia, told reporters that companies now have very strict tests for milk collection and that milk containing melamine and antibiotics is not required. In order to improve the controllability of raw milk quality, large companies have invested in the development of their own milk sources, and some companies have owned more than 50% of their own milk sources, so that all raw milk used comes from their own ranch. On this basis, the quality inspection department will also conduct random inspections on the raw materials imported into the company, and the sampling rate shall be no less than 15%. Therefore, the quality of raw materials for domestic milk powder is guaranteed.
In addition to grasping the source, the quality inspection department has also strengthened supervision over the entire production process of the company. The General Administration of Quality Supervision, Inspection and Quarantine issued the “Detailed Review Rules for the Production of Infant Formula Milk Powder Licensing Conditions (2010 Edition)â€, which puts higher requirements on the company’s scale, product quality control capabilities, and the cleanliness and automation of production workshops. Industry access threshold. Starting in April of this year, companies that fail to meet the requirements will be revoked. At the same time, the quality inspection department also promotes the adoption of HACCP and other management system certifications for dairy products manufacturing enterprises. Domestic milk powder production and quality assurance systems are improving. After Ms. Feng of Beijing visited a production workshop of a domestic milk powder company, she began to give her children domestic milk powder. "After reading it, I learned that domestic companies have very advanced production equipment, and that product quality control is also very strict. I am very reassuring," said Ms. Feng.
In terms of product standards, in 2009 China revised its formula for infant formula. The new standard adds requirements such as the type of fatty acids, trans-fatty acid limits, and the ratio of whey protein to total protein. "China's new infant formula formula is one of the most stringent standards in the world," said Song Kungang.
In addition, after the Sanlu milk powder incident, the country has also introduced a series of policies and regulations on dairy industry, including Regulations on the Supervision and Administration of Dairy Products Quality and Safety, the Work Plan on the Rectification and Standardization of the Dairy Products Industry, and the Technical Specification for the Standardized Management of Fresh Milk Takeover Stations. Wait. This year, the National People's Congress passed the "Criminal Law Amendment (8)", and food safety crimes may be sentenced to life imprisonment or even death. Workers of state organs who are responsible for food safety supervision and management abuse their power or neglect their duties may also be sentenced. Term of imprisonment. The punishment for food safety crimes has been further increased.
However, “the illness is like a mountain down, and the illness is like a snagâ€, the collapse of consumer confidence tends to be overnight, and it will take time to recover. Only when the company is down-to-earth and perseveres in ensuring product quality can it gradually embrace the spring of the industry. Moreover, the credibility of the industry is not once and for all, if you want to maintain consumer confidence, product quality must stand the test of time.
At the same time, there are still loopholes in the supervision of dairy industry. For example, the law stipulates that commissioned inspections are provided by companies for sample testing. This allows illegal companies to use various means to defraud qualifying inspection reports; and for companies to deliberately commit illegal and criminal acts, the regulatory authorities lack early detection means; some basic inspection agencies detect With less equipment and insufficient technical personnel, the speed and accuracy of detection have yet to be improved. Raising the level of supervision of dairy products and ensuring the health and safety of consumers also require the joint efforts of the entire society.
Consumers are looking for something closer -
The output of domestic infant formula milk powder falls “buy, don’t buy; buy, don’t buy...†Do you want to buy online purchasing formula? Tiger mother in Shanxi Taiyuan hesitated.
Seeing the reports that mainland residents went to Hong Kong and Macao to buy infant formula milk powder, Xiao Hu mother also moved: “A bucket can be cheap for dozens of dollars. It is also second to save money. It is said that Hong Kong and Macao milk powder standards are different from ours and are better in nutrition. I want to find someone to buy online, but I can't make up my mind. I don't know whether I believe it or not."
Tiger Tiger told reporters that after the tiger was weaned, she did not compete with milk powder. At first, it was a flight attendant friend who was purchasing from the Netherlands. The physique of the tiger could not seem to adapt to European milk powder, and he changed to drink imported Japanese milk powder from a supermarket. Did not drink for two months, I heard that Japan's epidemic of foot and mouth disease, and quickly replaced the United States milk powder. This does not, I heard that the US milk powder in the Hong Kong and Macau market is better. The tiger mother is hesitant to buy milk powder from Hong Kong and Macao. Tiger Tiger's monthly income is less than 2,500 yuan. When he spends more time, buying milk powder for the tiger will cost almost half.
“I never thought to give my son any domestic milk powder?†the reporter asked. "I dare not take this risk!" Xiaohu Ma's voice suddenly increased by eight degrees, "It was melamine yesterday, today is the 'Leather Milk', who knows what will be tomorrow!"
"Actually, I know that American milk powder has also been a problem, but it's no longer that melamine is so serious, and people find that they can take the initiative to recall." Tiger Tiger said, "I would like to give the child to drink milk formula to three years old, but in his one year old When you almost gave up - afraid of the quality of milk, but the children were drunk. But to say that really does not give it to drink, but also can not make up their minds, fear that the child nutrition is not enough."
There are not a few Chinese babies who have not drank Chinese milk powder like tigers. According to statistics from the official website of the General Administration of Customs of China, although the average price of imported milk powder rose by 42.6% in 2010, China’s milk powder imports still increased 67.8% year-on-year to 414,000 tons. At the same time, according to statistics from the China Dairy Industry Association, the output of domestic infant formula milk powder has dropped by about 12%. Li Jing, a research fellow at the Institute of Rural Development of the Chinese Academy of Social Sciences, said that before the Sanlu milk powder incident, the market share of state-owned branded milk powder reached 60%. In 2010, imported milk powder was evenly divided with domestically produced milk powder. It is expected that the market share of imported milk powder in 2011 will exceed 50%. .
What follows is a decline in corporate profits. From January to November 2010, the profit rate of China's dairy industry's cumulative output value decreased by 0.36% year-on-year. According to the “China Business Economic Survey in the Fourth Quarter of 2010†compiled jointly by the China-industry Business Climate Index Research Center and the National Bureau of Statistics China Economic Prosperity Monitoring Center, there were 181 loss-making dairy products and 21.9% of losses.
Dairy disease is rooted in credibility -
Quality history issues affect consumer confidence In fact, the Ministry of Agriculture has issued a statement that no leather milk was detected in 2010. Not long ago, the China Dairy Products Industry Association also commissioned a third-party inspection agency to conduct random inspections of domestic and international infant formula milk powders sold on the Beijing market, involving 11 domestic brands and 12 foreign brands (including domestic production and imported raw materials), and testing. The project includes 26 indicators such as vitamins, minerals, pollutants, nutritional enhancers and microbes. The results showed that: all the test indicators of the samples all met the mandatory national standards; no melamine or leather hydrolysate was added to the banned substance; the quality of domestic brand infant formula milk powder was no different from that of foreign brands. According to the news released by the China Dairy Industry Association, “The quality of domestic brand infant formula milk powder is reliableâ€.
However, the impact of these third-party testing results on domestic consumer behavior is very limited. Many consumers are still looking for a long-term solution and are rushing to buy foreign brands of infant formula milk powder on the Hong Kong and Macau markets through various channels. “This shows that consumers still have doubts about domestically produced milk powder and lack consumer confidence,†said Song Kungang, chairman of the China Dairy Products Industry Association.
They are also dissatisfied with consumer distrust. In recent years, domestic milk powder is not too much: First, in 2004, poor quality milk powder in Fuyang, Anhui Province, consumed hundreds of malnourished big-headed dolls. Immediately afterwards, the Sanlu milk powder incident in 2008 gave China's dairy industry a fatal blow. Ninety-nine batches of products from 22 dairy companies were found to contain melamine, among which there are many well-known domestic brands of milk powder. The quality of milk powder has spread from local areas to the entire country, from counterfeit and unscrupulous enterprises and small workshops to well-known enterprises. This is an unprecedented blow to consumer confidence. In August 2008, the output of dairy products in China also increased by 12.39% year-on-year, and it suddenly decreased to 13.30% year-on-year in September.
Today, consumers still have a lingering fear of domestically produced milk powder, and any turmoil will cause the already fragile consumer confidence to suffer again. In 2010, the regulatory authorities found that 2008 milk powder that had not been destroyed as required caused China's dairy industry to fall into a crisis of confidence again; there was no need to have a holy yuan “hormone gate†and an unclear Mengniu “knob†to make domestic dairy companies. Integrity is questioned again. At the beginning of this year, individual media also stirred up the “leather milk†incident of individual companies in 2009, and the domestic confidence crisis of milk powder worsens.
“I thought Sanlu’s downfall overnight would woke up domestic dairy companies. I didn’t expect several large companies to use cyberspace PR to attack each other. This shows that they do not understand that until now, only by improving the quality of products in order to have a market, still trying. By taking shortcuts and being clever and clever enough to fool consumers, how can we dare to trust such enterprises?†Xiao Hu’s words represent the ideas of many consumers.
Diseases such as spinning -
The reputation of the industry did not work once and for all. “After more than two years of reorganization, China's dairy industry has undergone a fundamental transformation.†Song Kungang said that the quality of infant formula milk powder is measured mainly by the quality of raw materials, product standards, and production and quality assurance systems. Three aspects of domestic milk powder are not inferior to imported milk powder.
Song Kungang introduced that the raw materials of milk powder are mainly whey powder and raw milk. Whey powder is currently imported from abroad. It must not only pass the inspection of government departments, but also companies must conduct batch inspections. In terms of raw milk, government departments have carried out clean-up and rectification of the nationwide milk station, implemented a license management system, shut down milk stations that do not meet the requirements, and transported milk vehicles to implement a permit for transport; raw milk in the milk plants has been approved for batch inspection. Ding Junqing, a dairy farmer in Inner Mongolia, told reporters that companies now have very strict tests for milk collection and that milk containing melamine and antibiotics is not required. In order to improve the controllability of raw milk quality, large companies have invested in the development of their own milk sources, and some companies have owned more than 50% of their own milk sources, so that all raw milk used comes from their own ranch. On this basis, the quality inspection department will also conduct random inspections on the raw materials imported into the company, and the sampling rate shall be no less than 15%. Therefore, the quality of raw materials for domestic milk powder is guaranteed.
In addition to grasping the source, the quality inspection department has also strengthened supervision over the entire production process of the company. The General Administration of Quality Supervision, Inspection and Quarantine issued the “Detailed Review Rules for the Production of Infant Formula Milk Powder Licensing Conditions (2010 Edition)â€, which puts higher requirements on the company’s scale, product quality control capabilities, and the cleanliness and automation of production workshops. Industry access threshold. Starting in April of this year, companies that fail to meet the requirements will be revoked. At the same time, the quality inspection department also promotes the adoption of HACCP and other management system certifications for dairy products manufacturing enterprises. Domestic milk powder production and quality assurance systems are improving. After Ms. Feng of Beijing visited a production workshop of a domestic milk powder company, she began to give her children domestic milk powder. "After reading it, I learned that domestic companies have very advanced production equipment, and that product quality control is also very strict. I am very reassuring," said Ms. Feng.
In terms of product standards, in 2009 China revised its formula for infant formula. The new standard adds requirements such as the type of fatty acids, trans-fatty acid limits, and the ratio of whey protein to total protein. "China's new infant formula formula is one of the most stringent standards in the world," said Song Kungang.
In addition, after the Sanlu milk powder incident, the country has also introduced a series of policies and regulations on dairy industry, including Regulations on the Supervision and Administration of Dairy Products Quality and Safety, the Work Plan on the Rectification and Standardization of the Dairy Products Industry, and the Technical Specification for the Standardized Management of Fresh Milk Takeover Stations. Wait. This year, the National People's Congress passed the "Criminal Law Amendment (8)", and food safety crimes may be sentenced to life imprisonment or even death. Workers of state organs who are responsible for food safety supervision and management abuse their power or neglect their duties may also be sentenced. Term of imprisonment. The punishment for food safety crimes has been further increased.
However, “the illness is like a mountain down, and the illness is like a snagâ€, the collapse of consumer confidence tends to be overnight, and it will take time to recover. Only when the company is down-to-earth and perseveres in ensuring product quality can it gradually embrace the spring of the industry. Moreover, the credibility of the industry is not once and for all, if you want to maintain consumer confidence, product quality must stand the test of time.
At the same time, there are still loopholes in the supervision of dairy industry. For example, the law stipulates that commissioned inspections are provided by companies for sample testing. This allows illegal companies to use various means to defraud qualifying inspection reports; and for companies to deliberately commit illegal and criminal acts, the regulatory authorities lack early detection means; some basic inspection agencies detect With less equipment and insufficient technical personnel, the speed and accuracy of detection have yet to be improved. Raising the level of supervision of dairy products and ensuring the health and safety of consumers also require the joint efforts of the entire society.
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