Recently, Yanjing Beer, China Resources Snow Beer and Tsingtao Brewery have successively increased their prices by 10-20%. The price increase area starts from areas where the sales volume is relatively concentrated and where the competitive advantage is obvious, or the dominant varieties.
The main price increase area for Yanjing Beer is in Beijing. Its Beijing market share has long been above 80%. Snow Beer began to raise prices in some markets in the Northeast. It is reported that although the price of Tsingtao Brewery is national, but only part of the price increase.
Large beer companies raised prices, and local small and medium sized beer companies immediately followed suit.
Ili snow in Xinjiang is brewing for the price increase in April this year. Sun Chuanhong, the general manager of the company, told Ben Wang that Yili Snow will raise the price by 10-20%. After the price increase, each pack of 9 bottles of beer will probably rise by 2 yuan-3 yuan.
This local small-scale beer company producing about 10,000 tons of breweries, its main raw material for beer production, beer and barley originates from Xinjiang. Taking advantage of geographical advantages, the company does not need to import raw materials such as barley and hops from abroad. Originally, this could have caused the cost pressure of Yili Snow to be relatively small, but recently the price of Xinjiang barley has not been small, which is an increase of RMB 300/ton over August last year. Together with the increase in transportation costs by 30% and labor costs by 20%.
Yili Snow feels cost pressure. However, the price has not been raised. Sun Chuanhong said that Yanjing Beer, the biggest competitor of real estate beer, has entered the Xinjiang market for several years. Although Yanjing has a large loss every year, it still continues to expand in the Xinjiang market. Increasing market share. If Yanjing does not raise prices, other companies will not dare to rise. Now that Yanjing has raised its price, small businesses can follow suit and ease the cost pressures.
The relevant person in charge of a beer company in Qingdao, Minte Beer, expressed to Benwang that although companies are unwilling to transfer cost pressures to the market, price increases will affect the competitiveness of products. The company digests itself as much as possible.
"But at the moment, if it doesn't go up, it doesn't work. If it doesn't go up, it will be too tired." The responsible person stated that the Oklahoma City beer will definitely increase its price. However, prices are very cautious. Will choose the right time. The price increase has not yet been confirmed.
“Rising prices are an opportunity for the beer industry and can increase the profitability of the company by taking advantage of inflationary opportunities.†Fang Gang, an expert in the beer industry, said that the collective price increase of beer companies in this round, and the cost pressure caused by rising prices of raw materials, labor, etc., was only a price increase. The fuse. The price increase is actually related to the strategic expectations of the beer companies and the brand marketing capabilities. The test is the marketing ability of the company.
Teng Wenfei, an analyst at the Shanghai Securities Research Institute, told Ben Wang that the price increase for raw materials in this round of raw materials brought pressure on beer companies to be much smaller than in 2008. Because in 2008 the price of wheat in beer has made beer companies near the edge of losses, the import price of beer and barley has fallen by about half compared to the highest in 2008.
“Brewery companies are also raising prices through inflation, improving profit margins, ensuring corporate profits, offsetting the pressure of rising raw materials, and shifting cost pressures to consumers,†said Teng Wenfei.
Teng Wenfei said that many companies are choosing places where sales are high and prices are the first to increase prices. This is more of a voice, it will not affect its sales. For example, the Yanjing price increase is to increase the price in the Beijing area where its sales volume is relatively high, because the price increase of the company will consider the affordability of consumers.
The main price increase area for Yanjing Beer is in Beijing. Its Beijing market share has long been above 80%. Snow Beer began to raise prices in some markets in the Northeast. It is reported that although the price of Tsingtao Brewery is national, but only part of the price increase.
Large beer companies raised prices, and local small and medium sized beer companies immediately followed suit.
Ili snow in Xinjiang is brewing for the price increase in April this year. Sun Chuanhong, the general manager of the company, told Ben Wang that Yili Snow will raise the price by 10-20%. After the price increase, each pack of 9 bottles of beer will probably rise by 2 yuan-3 yuan.
This local small-scale beer company producing about 10,000 tons of breweries, its main raw material for beer production, beer and barley originates from Xinjiang. Taking advantage of geographical advantages, the company does not need to import raw materials such as barley and hops from abroad. Originally, this could have caused the cost pressure of Yili Snow to be relatively small, but recently the price of Xinjiang barley has not been small, which is an increase of RMB 300/ton over August last year. Together with the increase in transportation costs by 30% and labor costs by 20%.
Yili Snow feels cost pressure. However, the price has not been raised. Sun Chuanhong said that Yanjing Beer, the biggest competitor of real estate beer, has entered the Xinjiang market for several years. Although Yanjing has a large loss every year, it still continues to expand in the Xinjiang market. Increasing market share. If Yanjing does not raise prices, other companies will not dare to rise. Now that Yanjing has raised its price, small businesses can follow suit and ease the cost pressures.
The relevant person in charge of a beer company in Qingdao, Minte Beer, expressed to Benwang that although companies are unwilling to transfer cost pressures to the market, price increases will affect the competitiveness of products. The company digests itself as much as possible.
"But at the moment, if it doesn't go up, it doesn't work. If it doesn't go up, it will be too tired." The responsible person stated that the Oklahoma City beer will definitely increase its price. However, prices are very cautious. Will choose the right time. The price increase has not yet been confirmed.
“Rising prices are an opportunity for the beer industry and can increase the profitability of the company by taking advantage of inflationary opportunities.†Fang Gang, an expert in the beer industry, said that the collective price increase of beer companies in this round, and the cost pressure caused by rising prices of raw materials, labor, etc., was only a price increase. The fuse. The price increase is actually related to the strategic expectations of the beer companies and the brand marketing capabilities. The test is the marketing ability of the company.
Teng Wenfei, an analyst at the Shanghai Securities Research Institute, told Ben Wang that the price increase for raw materials in this round of raw materials brought pressure on beer companies to be much smaller than in 2008. Because in 2008 the price of wheat in beer has made beer companies near the edge of losses, the import price of beer and barley has fallen by about half compared to the highest in 2008.
“Brewery companies are also raising prices through inflation, improving profit margins, ensuring corporate profits, offsetting the pressure of rising raw materials, and shifting cost pressures to consumers,†said Teng Wenfei.
Teng Wenfei said that many companies are choosing places where sales are high and prices are the first to increase prices. This is more of a voice, it will not affect its sales. For example, the Yanjing price increase is to increase the price in the Beijing area where its sales volume is relatively high, because the price increase of the company will consider the affordability of consumers.
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