In recent days, prices from various industries have fluctuating ups and downs. First, the price of daily chemical products has been adjusted. Daily chemical giants plan to raise prices collectively in April. This has caused consumers' great concern and deep doubts. In the food industry, instant noodles giant Master Kong took the lead and took the lead as the pioneer of rising prices, which was the third price increase in four months. According to industry insiders, Master Kong’s price hikes may trigger a round of price hikes in the food industry.
It is understood that Master Kong's current round of price adjustment will start from April 1st, with the product being the container surface (barrel surface product), with an average increase of about 14%, and an increase of 0.5 yuan per barrel. This price increase is higher than the previous two rises. price. In addition to cost factors, Master Kong also stated that the doubling of meat is one of the reasons for price increases.
Manufacturers increase prices to create profit maximization Product price increase is one of the means for companies to obtain profits, while price increases will bring economic burden to consumers.
According to the "Securities Daily" reporter visited the major shopping malls and learned that the price increase of daily chemical products has caused consumers to purchase such products. According to sales staff, the reporter has told reporters that there are already some product prices, and other product manufacturers are also preparing to increase prices. “Some of P&G's products have already been increased in price. Now many people are buying laundry and soap.†The salesman said .
In a time of less than 30 minutes from the point of sale of the daily chemical products, the reporter told people that the price of the product and the number of products purchased were to increase prices and buy more. At the cashier's office, the reporter also got the same answer. "In the last three days, there have been a large number of people who bought daily products. They are all buying before April 1. The purpose is to save one's own hard-earned money." The person in charge of the store told the reporter that the price increase of daily chemical products is generally around 10%, and cosmetics will also have a price increase of around 20%. They have received information from the distributors.
Insiders interviewed by the "Securities Daily" said that the increase in the prices of daily chemical products stemmed from the recent average increase in raw material petrochemical products, vegetable oils, and inorganic chemical products by about 40%, which directly boosted the cost of daily chemical products. Since the products of the old date show price increases, most daily chemical brands such as Unilever, Procter & Gamble, Nass, Liby, etc. will increase their prices, which will drive the collective price increase of other similar domestic products. .
The day-to-day products are still available, and as the price increase of the food industry giants, the impact on the industry cannot be underestimated.
It is understood that after the price increase of Master Kong in November last year, it triggered several companies to follow suit. Master Kong’s price increase has also triggered market differentiation. The reporter learned from the channel dealers that brands such as Jinmailang, Uniform, and Wudaodaodao will also follow suit, with an increase of between 10% and 20%. Other food products also have price increases expected.
The reporter visited the mall's Master Kong and food counters. They told the reporter that Master Kong is still implementing the previous price, and as far as price hikes have already been heard.
A senior food analyst said in an interview with the "Securities Daily" reporter that although instant noodle companies think that the price increase is unreasonable, the prices of milk flour, palm oil and sugar are all rising, and the gross margin of the industry has generally declined. Master Kong's financial report for 2010 showed that although Master Kong’s overall gross profit margin decreased by 6.2 percentage points year-on-year to 28.43%, the company’s gross profit increased by 7.96% year-on-year. From these figures, it can be seen that Master Kong’s price increase strategy has been successful, and whether other food companies follow the price increase will depend on the company’s specific situation and industry status.
As a food processing company, Shanghai Meilin (600073.sh), the company's main product is canned food. In an interview with the "Securities Daily" reporter, the company's director-general, Xiao Xiaofang, said that Shanghai Meilin's products are currently not expected to rise.
The reporter interviewed several other listed food companies. They expressed wait-and-see attitudes and there is currently no expectation of price increases.
Price increase is intended to change business strategy According to the 2010 financial report recently released by Master Kong, the company achieved operating revenue last year. The company's overall operating business reached a record high in 2010, up 31.5% year-on-year to US$6.681 billion. The profit of the company’s shareholders was US$477 million, an increase of 24.42% over the same period last year. This is also the growth of Master Kong’s turnover and EBITDA linkage for six years. Chairman of Master Kong said that through flexible market strategies and an intensive sales network, he continued to communicate with consumers and plans to send a final dividend of 4.27 cents per share at the June 2011 general meeting.
In addition, Master Kong stated that with the development of economy, the domestic food and beverage market is full of opportunities, and internationally renowned food companies have increased their investment in China, and competition in the industry has become increasingly fierce. Therefore, Master Kong invested 934 million U.S. dollars in 2011. We are committed to the research and development of new products. While strengthening our sales network, we will increase investment in design and production lines, and improve production efficiency through the integration of production bases and the refinement of quality costs.
Zhou Sianran, a food industry researcher of China Investment Consulting Group, said in an interview with the "Securities Daily" reporter: "Master Kong instant noodles will soon usher in a market share bottleneck. This price increase is also a change in business strategy." Master Kong instant noodles had a market share of 37.8 in 2005. %, the market share in 2010 increased to 54.2%, and the annual growth rate was 7.4%. According to the continuous 6-year turnover and EBITDA data described in Master Kong's annual report, we can understand the turnover from expanding market share. The increase in total profit and profit, and this price increase is mainly to increase profits in the mid-to-high-end instant noodles market, stabilize profit income, open up the competitiveness of the low-end instant noodle market, maximize EBIT, and increase the profitability of major businesses.
According to industry sources, as the leading company of instant noodles, if Master Kong's price increase triggers other similar products to rise, it will be suspected of violating the price law.
It is understood that Master Kong's current round of price adjustment will start from April 1st, with the product being the container surface (barrel surface product), with an average increase of about 14%, and an increase of 0.5 yuan per barrel. This price increase is higher than the previous two rises. price. In addition to cost factors, Master Kong also stated that the doubling of meat is one of the reasons for price increases.
Manufacturers increase prices to create profit maximization Product price increase is one of the means for companies to obtain profits, while price increases will bring economic burden to consumers.
According to the "Securities Daily" reporter visited the major shopping malls and learned that the price increase of daily chemical products has caused consumers to purchase such products. According to sales staff, the reporter has told reporters that there are already some product prices, and other product manufacturers are also preparing to increase prices. “Some of P&G's products have already been increased in price. Now many people are buying laundry and soap.†The salesman said .
In a time of less than 30 minutes from the point of sale of the daily chemical products, the reporter told people that the price of the product and the number of products purchased were to increase prices and buy more. At the cashier's office, the reporter also got the same answer. "In the last three days, there have been a large number of people who bought daily products. They are all buying before April 1. The purpose is to save one's own hard-earned money." The person in charge of the store told the reporter that the price increase of daily chemical products is generally around 10%, and cosmetics will also have a price increase of around 20%. They have received information from the distributors.
Insiders interviewed by the "Securities Daily" said that the increase in the prices of daily chemical products stemmed from the recent average increase in raw material petrochemical products, vegetable oils, and inorganic chemical products by about 40%, which directly boosted the cost of daily chemical products. Since the products of the old date show price increases, most daily chemical brands such as Unilever, Procter & Gamble, Nass, Liby, etc. will increase their prices, which will drive the collective price increase of other similar domestic products. .
The day-to-day products are still available, and as the price increase of the food industry giants, the impact on the industry cannot be underestimated.
It is understood that after the price increase of Master Kong in November last year, it triggered several companies to follow suit. Master Kong’s price increase has also triggered market differentiation. The reporter learned from the channel dealers that brands such as Jinmailang, Uniform, and Wudaodaodao will also follow suit, with an increase of between 10% and 20%. Other food products also have price increases expected.
The reporter visited the mall's Master Kong and food counters. They told the reporter that Master Kong is still implementing the previous price, and as far as price hikes have already been heard.
A senior food analyst said in an interview with the "Securities Daily" reporter that although instant noodle companies think that the price increase is unreasonable, the prices of milk flour, palm oil and sugar are all rising, and the gross margin of the industry has generally declined. Master Kong's financial report for 2010 showed that although Master Kong’s overall gross profit margin decreased by 6.2 percentage points year-on-year to 28.43%, the company’s gross profit increased by 7.96% year-on-year. From these figures, it can be seen that Master Kong’s price increase strategy has been successful, and whether other food companies follow the price increase will depend on the company’s specific situation and industry status.
As a food processing company, Shanghai Meilin (600073.sh), the company's main product is canned food. In an interview with the "Securities Daily" reporter, the company's director-general, Xiao Xiaofang, said that Shanghai Meilin's products are currently not expected to rise.
The reporter interviewed several other listed food companies. They expressed wait-and-see attitudes and there is currently no expectation of price increases.
Price increase is intended to change business strategy According to the 2010 financial report recently released by Master Kong, the company achieved operating revenue last year. The company's overall operating business reached a record high in 2010, up 31.5% year-on-year to US$6.681 billion. The profit of the company’s shareholders was US$477 million, an increase of 24.42% over the same period last year. This is also the growth of Master Kong’s turnover and EBITDA linkage for six years. Chairman of Master Kong said that through flexible market strategies and an intensive sales network, he continued to communicate with consumers and plans to send a final dividend of 4.27 cents per share at the June 2011 general meeting.
In addition, Master Kong stated that with the development of economy, the domestic food and beverage market is full of opportunities, and internationally renowned food companies have increased their investment in China, and competition in the industry has become increasingly fierce. Therefore, Master Kong invested 934 million U.S. dollars in 2011. We are committed to the research and development of new products. While strengthening our sales network, we will increase investment in design and production lines, and improve production efficiency through the integration of production bases and the refinement of quality costs.
Zhou Sianran, a food industry researcher of China Investment Consulting Group, said in an interview with the "Securities Daily" reporter: "Master Kong instant noodles will soon usher in a market share bottleneck. This price increase is also a change in business strategy." Master Kong instant noodles had a market share of 37.8 in 2005. %, the market share in 2010 increased to 54.2%, and the annual growth rate was 7.4%. According to the continuous 6-year turnover and EBITDA data described in Master Kong's annual report, we can understand the turnover from expanding market share. The increase in total profit and profit, and this price increase is mainly to increase profits in the mid-to-high-end instant noodles market, stabilize profit income, open up the competitiveness of the low-end instant noodle market, maximize EBIT, and increase the profitability of major businesses.
According to industry sources, as the leading company of instant noodles, if Master Kong's price increase triggers other similar products to rise, it will be suspected of violating the price law.
Uteritis
Shandong Unovet Pharmaceutical Co.,Ltd. , https://www.unovetcn.com