On June 19th, the Tmall Medical Center announced the 618 report, and the Tmall medical service sector increased by 640% year-on-year.
In terms of health care products, as of June 17, L-carnitine sales increased by 397% year-on-year; whey protein powder increased by 238% year-on-year.
During the 618 period, the number of sales of thin-faced needles in Tmall Medical Center increased by 278% compared with the same period of last year. The sales of hyaluronic acid increased by 200% year-on-year, and dental implants increased by 233%.
June 17 is Father's Day. According to the data, as of the 17th, the sales of various parental medical examination packages increased by 4.5 times. In addition, the various types of snoring devices, ventilators and oxygen generators used by the elderly also have a three-digit year-on-year increase. The turnover of the Tmall platform snoring device has increased by 662%. In addition, more than one million bags were sold, nearly 400,000 people bought honey, and bird's nest sales increased by 423%.
It is worth mentioning that smart medical devices, including smart blood pressure monitors and blood glucose meters, are also very popular. As of the 17th, the turnover of smart medical devices increased by 926%.
It is understood that during the 618 period, Ali Health of the Tmall Medical Museum, through the O2O Alliance offline cooperative pharmacy, tested the 24-hour pharmacy service. Among them, there are 35 pharmacies in Beijing, providing 24-hour O2O drug delivery. In addition, the one-hour drug delivery service was opened in the second and third tier cities, including pharmacies in Hefei, Hengyang and Fuzhou, and the order volume increased by over 400%.
Taking 4inlook as an example, the new retail smart store was connected to 618 for the first time. On the first day of the 618 event, the daily sales of the store was 30% higher than usual. Consumers can view the nearby smart stores through mobile phone Taobao LBS, and they can also go to the store for free trial wear, optometry and other open shopping experiences. Consumers can complete orders online and offline.
Billion Power learned that Ali Health acquired Tmall medical equipment and health products, adult products, medical and health services in May this year. At present, the Ali Health E-commerce business segment includes a complete system of Ali Health Self-operated, Tmall Pharmaceuticals, and O2O.
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