Recently, some media reported that the Besunyen company listed in Hong Kong on September 29 last year had been misunderstood by the advertisements for three years prior to the listing. This misleading element, or improper use of portrait names, and advertisements that failed to obtain approval in a timely manner had been cited by the government. The relevant authorities publicly warned 23 times. At the same time, due to advertising violations, the Beijing Industrial and Commercial Department repeatedly issued penalties for Pitt students.
A stone hits a thousand layers of waves. Health food illegally issues advertising problems into people's eyes again. According to the summary statistics issued by the State Food and Drug Administration in 2011 on the 4 advertisements for illegal drugs, medical devices, and health food advertisements, in 2011, the food and drug supervision and administration departments of provinces, autonomous regions, and municipalities directly under the central government issued notifications and transferred them by issuing illegal advertising notices. The number of illegal health food advertisements investigated and dealt with by the administrative department for industry and commerce at the same level was 14,076, and a total of 34 approval numbers for health food advertisements were withdrawn and recalled.
According to published information, illegal advertisements for health foods mainly include unauthorized publication, alteration of the content of the examination and approval, illegal advertisement, exaggeration of efficacy, use of the names of state agencies and their staff, or use of pharmaceutical scientific research institutions, academic institutions, medical institutions or experts, and doctors. , patients and other names and images to prove that these ads seriously deceive and mislead consumers, and some not only do not play a role in health care, but on the health of consumers.
In recent years, relevant departments have been strengthening the supervision and rectification of illegal advertisements for drugs and health foods. But why are these illegal advertisements frequently appearing or even intensifying? Relevant persons believe that the current penalties for illegal advertisements are still relatively light compared with the temptation of huge commercial interests, which makes the profitability of illegal advertising publishers very large, and the risk cost is relatively small. If Bisunyuan’s frequent violations had little impact on its sales, it was fined 10,000 yuan by Beijing’s industrial and commercial authorities in 2007 for infringing on portraiture rights of consumers. In 2007, it was fined 73,000 yuan because of misleading elements. This is a drop in the high profits of Besunyen.
What's more, China's current regulatory system for advertisements for pharmaceuticals and health foods also poses hidden dangers for illegal advertisements. At present, the right to examine and approve drugs, medical devices and health food advertisements belongs to the food and drug supervision department, and the right to supervision and punishment belongs to the industry and commerce department. Although the two departments have repeatedly stated that they will strengthen communication and timely transfer, there is still a certain degree of convergence and cooperation. At the same time, on the issue of increasing penalties for media that illegally publish advertisements, the cooperation of the press, broadcasting, television, and other departments also needs to be strengthened.
Health food illegal advertisements continue to be banned more than once, and it is not only the consumers who are hurt, but also a major chronic problem in the healthy development of the health food industry. After years of rapid development, the health food industry in China has gradually grown. The China Healthcare Association and the Chinese Academy of Social Sciences recently released the "Blue Book on the Development of China's Health Food Industry" showing that the scale of China's health food industry exceeded 260 billion yuan in 2010, although health food products accounted for more than 5 trillion yuan in output value in the entire food industry. The share is not large, but it has been showing steady development in recent years. On the other hand, all kinds of chaos appearing in the development of the health food industry show that this is still a fairly immature and non-standard industry. The main performance of non-standardization is that many health food companies are not working on technological innovation and brand image, but are eager for quick success and instant benefits. They drink a lot of drugs, publish illegal advertising, exaggerate publicity, cause a crisis of trust in the health care product market, and vicious competition, which seriously affect the health of the industry. development of.
If China’s health product industry was previously “standardized in developmentâ€, then it is necessary to “promote development through standards†in order to continue to grow and strengthen the healthcare product industry. In accordance with the 30% compound growth rate of China's health food market in recent years, coupled with people's increasing emphasis on health care, China is expected to surpass the United States to become the world's largest health food market. In 2015, the market size is expected to reach 450 billion yuan. The huge development space and the bright prospects for development are beckoning to the health care industry. China's health food industry must seize the opportunity and grow stronger in the more fierce market competition. It must be determined to start from the "standard" and build the foundation for the development of the industry.
A stone hits a thousand layers of waves. Health food illegally issues advertising problems into people's eyes again. According to the summary statistics issued by the State Food and Drug Administration in 2011 on the 4 advertisements for illegal drugs, medical devices, and health food advertisements, in 2011, the food and drug supervision and administration departments of provinces, autonomous regions, and municipalities directly under the central government issued notifications and transferred them by issuing illegal advertising notices. The number of illegal health food advertisements investigated and dealt with by the administrative department for industry and commerce at the same level was 14,076, and a total of 34 approval numbers for health food advertisements were withdrawn and recalled.
According to published information, illegal advertisements for health foods mainly include unauthorized publication, alteration of the content of the examination and approval, illegal advertisement, exaggeration of efficacy, use of the names of state agencies and their staff, or use of pharmaceutical scientific research institutions, academic institutions, medical institutions or experts, and doctors. , patients and other names and images to prove that these ads seriously deceive and mislead consumers, and some not only do not play a role in health care, but on the health of consumers.
In recent years, relevant departments have been strengthening the supervision and rectification of illegal advertisements for drugs and health foods. But why are these illegal advertisements frequently appearing or even intensifying? Relevant persons believe that the current penalties for illegal advertisements are still relatively light compared with the temptation of huge commercial interests, which makes the profitability of illegal advertising publishers very large, and the risk cost is relatively small. If Bisunyuan’s frequent violations had little impact on its sales, it was fined 10,000 yuan by Beijing’s industrial and commercial authorities in 2007 for infringing on portraiture rights of consumers. In 2007, it was fined 73,000 yuan because of misleading elements. This is a drop in the high profits of Besunyen.
What's more, China's current regulatory system for advertisements for pharmaceuticals and health foods also poses hidden dangers for illegal advertisements. At present, the right to examine and approve drugs, medical devices and health food advertisements belongs to the food and drug supervision department, and the right to supervision and punishment belongs to the industry and commerce department. Although the two departments have repeatedly stated that they will strengthen communication and timely transfer, there is still a certain degree of convergence and cooperation. At the same time, on the issue of increasing penalties for media that illegally publish advertisements, the cooperation of the press, broadcasting, television, and other departments also needs to be strengthened.
Health food illegal advertisements continue to be banned more than once, and it is not only the consumers who are hurt, but also a major chronic problem in the healthy development of the health food industry. After years of rapid development, the health food industry in China has gradually grown. The China Healthcare Association and the Chinese Academy of Social Sciences recently released the "Blue Book on the Development of China's Health Food Industry" showing that the scale of China's health food industry exceeded 260 billion yuan in 2010, although health food products accounted for more than 5 trillion yuan in output value in the entire food industry. The share is not large, but it has been showing steady development in recent years. On the other hand, all kinds of chaos appearing in the development of the health food industry show that this is still a fairly immature and non-standard industry. The main performance of non-standardization is that many health food companies are not working on technological innovation and brand image, but are eager for quick success and instant benefits. They drink a lot of drugs, publish illegal advertising, exaggerate publicity, cause a crisis of trust in the health care product market, and vicious competition, which seriously affect the health of the industry. development of.
If China’s health product industry was previously “standardized in developmentâ€, then it is necessary to “promote development through standards†in order to continue to grow and strengthen the healthcare product industry. In accordance with the 30% compound growth rate of China's health food market in recent years, coupled with people's increasing emphasis on health care, China is expected to surpass the United States to become the world's largest health food market. In 2015, the market size is expected to reach 450 billion yuan. The huge development space and the bright prospects for development are beckoning to the health care industry. China's health food industry must seize the opportunity and grow stronger in the more fierce market competition. It must be determined to start from the "standard" and build the foundation for the development of the industry.
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