Beijing Erguotou Wine Museum opened

Recently, after two years of planning and construction, Beijing Erxingtou Co., Ltd., the two major Erguotou museums invested by Beijing Hongxing Co., Ltd., officially opened its Beijing Erguotou Wine Museum and Qianmen Yuansheng Museum.

Beijing Erguotou Wine Museum is located in Huairou District, Beijing, with a building area of ​​3,400 square meters. It is the largest alcohol museum in Beijing. The Qianmen Yuansheng Museum is located in the Qianmen Commercial District. It is the source of Beijing’s Erguotou, “Yuansheng”. No. on the original site for reconstruction. Their completion marked that Red Star formally entered the field of cultural and creative industries.

Insiders pointed out that the construction of the Beijing Erguotou Museum is conducive to the development of the cultural and creative industries of Red Star, the integration and promotion of the Erguotou culture of 800 years, which will greatly enhance the overall competitiveness of enterprises, enhance the brand tension of Red Star, and provide irreproducible for the sustainable development of Red Star. Cultural power has greatly promoted Beijing's industrial tourism projects represented by Erguotou.

According to reports, in order to further explore and promote Erguotou culture, Red Star will continue to make strides in the development of cultural and creative industries following the opening of the Beijing Erguotou Wine Museum and Qianmen Yuansheng Museum. During the “Twelfth Five-Year Plan” period, the Red Star will Two museums are used as platforms for cultural and creative industries to apply for national industrial tourism demonstration sites and Beijing “AAA” scenic spots. At the same time, in-depth integration of Red Star's historical and cultural resources, and actively implement business models such as business clubs, specialty restaurants, and experiential marketing, to strengthen the face-to-face exchanges with consumers, the red star unique Beijing taste culture, red culture and national essence The spread of culture has made greater contributions to the prosperity of the capital's cultural market and the full source of the article, Huaxia Liquor, to promote the sound and rapid economic and social development of the capital.