"Extreme taste" duck neck exposed E.coli exceeded

Recently, some media reports said that after detection, the number of coliform bacteria in certain products must be excessively excessive, and even testing instruments could not be read, reaching the level of “demolition”. After the news came out, did it affect the sales of the duck neck in the Nanjing market?

The reporter surveyed the duck neck shop surrounded by people

Are there any people in Nanjing who are eating this kind of food? "How does a duck neck sell? Is it particularly spicy?" Yesterday afternoon at 4:00, the reporter went to an underground passage in Xinjiekou, Nanjing. Just walked to the must-visit duck neck shop, the reporter saw a small counter surrounded by people, the staff kept weighing, packing and collecting money.

A Miss Chen, who had just bought a 15 RMB spicy duck neck, told reporters that he had watched the movie with her girlfriends. She just passed the underground passage to see the duck neck and bought some snack food. Miss Chen said: "I especially like to eat spicy food, so the duck neck is my friend's favorite. Go to KTV to sing or play cards, friends will buy some must-eat duck neck."

When the reporter asked if he knew that “the must taste duck neck was exposed and the number of coliform bacteria was seriously exceeded”, Ms. Chen exclaimed that it was impossible. Ms. Chen said: “We have a bunch of friends who have always eaten and have no taste. There are no problems. How can we be detected as being out of standard?” At the same time, Ms. Chen said that she must go online to look up related news. If it is true, it will be eaten less or not eaten later.

Many duck neck duck wings are made by themselves

In addition to the underground passage, the reporter also interviewed a few must-have duck neck shops around Xinjiekou. At the entrance of each store, many people are lining up to buy. Are these duck necks, duck wings, etc. all delivered to Nanjing by Changsha headquarters?

In response, a shop owner told reporters that his shop was joined. Some of the food is delivered by the headquarters. After the food is ready, there are specialized personnel responsible for distribution from Hunan to Nanjing. The other part of the food is to do it by yourself.

The owner said: "Affiliation is a cost. If all products are delivered from headquarters to Nanjing, my cost will increase a lot. So some things are my own, and I feel that the taste is not bad. I buy every day. There are many people."

So which are the headquarters unified distribution? How do you do it yourself? For these issues, the owner did not want to disclose too much, only that many franchise stores are the same as themselves. Distribute part of the product and do it yourself.

Staff spit splashed on the neck of the duck In addition to the product is not a unified distribution, the reporter also found that although each store is hanging food licenses, health certificates and other related documents, but many duck neck store staff health awareness Not strong.

The reporter saw in the neck channel of a duck neck shop. The staff called and bent over to give the customer a duck neck. The mask on his neck became a fitting, spit stars sprayed directly on the food. Although another staff member wore a mask, he did not wear gloves. After playing the mobile phone, he took a spoon directly to the customer to dig the duck neck. Some spoons just dug duck necks and dug duck wings.

In another store, a customer asks for new money. The reason is that the 10 yuan just got the hand, feels oily and there is a smell of spicy oil. In this regard, the store said that only one person does business. Weighing, packing, collecting money, and finding money are all one person. It is inevitable that money will taste.

News source Beijing duck neck inspection coliform bacteria burst table
Recently, Beijing Media conducted an E. coli test on cooked food in some supermarkets in the city. The test results showed that the number of E. coli pigs sold in the supermarket cooked food counters such as pork head and saucer elbow was over 10,000. According to experts, there is no clear provision for cooked food in bulk in China. However, there is a similar standard for pre-packaged sauce and braised meat products, ie the coliform bacteria must be less than or equal to 150 mpn for every 500 g.

However, all the cooked foods tested exceeded the standards. What about the taste of ducks or long-lasting products that many people love to eat? The media staff sent the newly purchased duck neck, duck and other products to the food and wine product supervision and inspection stations for testing. The results showed that the number of E. coli strains in the duck neck must be burst and the test equipment cannot display it. The number of E. coli in the long-term duck neck exceeds 160 times! Therefore, some netizens said that these companies are not selling food but bacteria.

Respond to the must-have and long-term silence

The journalist found out on the Internet that for the duck neck, it was not uncommon for the duck neck to be exposed due to excessive coliform bacteria or other items that did not meet the national food requirements. The last time on April 24 this year, a sampling inspection report was published on the website of the Guangzhou Municipal Bureau of Industry and Commerce. The results showed that there were coliform bacteria and total number of colonies exceeding the standard for the duck neck whose trademark was “Han Wei Zhou Black Duck” and “Extreme Taste”.

In response to this, on April 18 this year, the official microblogging and official website of Changsha Top Weixuan Enterprise Management Co., Ltd. had issued a statement saying that in order to ensure food safety, consumers should be provided with safe and healthy food. The poultry meat products are all in compliance with food quarantine standards. During the processing, the products have been boiled for more than 100 minutes and 30 minutes. They are completely cooked halogen foods. The general public are welcome to purchase and eat them, and the public is also welcome to conduct us. Supervision. ”

Similarly, yesterday’s reporter also saw the customer’s book on the wall in the duck neck shop. However, for this one-time exposure, taste must be "very silent." As of 6 pm yesterday, reporters did not see any explanation or explanation in the official website of Weiwei Duck Neck, Weibo, and WeChat. For a long time, it was as if the discussion with the best taste was the same, and it was a silent attitude toward the exposure.

It is not a way to think about the occurrence of trust crisis in enterprises

As for the silence of the two companies, Zhou Yu, an expert on public relations and crisis in Nanjing, said that when a company experiences a crisis of confidence, it should not remain silent or use other means to transfer the audience's attention. Instead, it should tell the audience the truth. Doing so can tell everyone that when facing problems, companies do not evade and are brave in taking responsibility. It is easier to obtain the trust and understanding of the audience. On the other hand, it is also possible to speak to one's own interpretation platform to avoid unnecessary misunderstandings.

Zhou Yu said: “When the crisis happened, the audience was concerned not only with the damage caused by the crisis, but also with the compensation they received. They were more concerned with whether the parties concerned about their ideas and gave them enough attention and response. If they find that the parties can't do this, it is difficult to give trust to the parties.For enterprises, the brand's trust is not made out of money, and the source of trust is also a long-term business process. Because a mistake made people lose their sense of trust, it was worthless."