There is a jingle on the mainland, "three thousand miles of medical treatment, three weeks of registration, three hours of queuing, three minutes of medical treatment", reflecting the current serious shortage of medical resources in the mainland, but also providing the Internet (online) medical industry type. The opportunity for rapid development.
Even though online medical care is developing rapidly, but really want to improve the diagnosis rate, these online medical practitioners have opened clinics in succession, actually treating patients and achieving online and offline medical networks to expand medical services. And this is the new trend of online medical development in mainland China, and online medical care has to be grounded.
According to the data of the mainland Internet Information Center, as of the end of 2015, the number of Internet medical users in mainland China reached 152 million, and one out of every five netizens had access to Internet medical services, and the mainland mobile medical market is also increasing year by year. With a growth rate of 20%, the market is large enough and has great potential.
Since the online medical development in the mainland is fast, why should there be a need for transformation? The brand director of Lilac Garden, which started with online medical treatment and currently has 4.5 million registered users and 2 million of whom are physician users, has a pertinent note: "The diagnosis rate of online consultation is relatively low because it is impossible to face-to-face observation. To understand the patient, only offline consultation can solve this problem," this sentence reflects the limitations of online medical treatment.
In order to break through this limitation, there are a number of well-known online medical companies in the mainland, which have set up offline clinics, surgical centers, or alliances with existing clinics and hospitals. From online to physical, they have become large. A new trend in the expansion of online medical companies.
Going into a clinic set up by an online medical company, the clinic is designed to be a clean and soft color, and the mood of the whole person is immediately relaxed; the standard room for each clinic is a clinic, and Two sofas, at the same time, can not see the doctor's desk and the desktop computer, but the doctor changed to hold the iPad, sitting on the sofa with the patient, asking for the patient's diagnosis and recording the results of the examination.
The doctors in the pediatric clinics took off the robes of the doctors, put on the plaid shirts and casual trousers, and looked at the children with childlikeness. In this new type of clinic, all the patients' examinations and medications are completed in this clinic.
This is the new development of mainland online medical companies.
China's medical habits are still not subject to the ancient medical culture. The patients still hope that doctors can look, smell, ask, and cut, so that they can really do the right medicine, and the medicine will be cured. The online medical industry is gradually connecting to the offline clinic to meet the medical needs of most people, so that the market can be effectively and quickly expanded. After all, the mainland medical market is as large as 3 trillion yuan (the same below), but by the end of 2015, the line The size of the upper medical market is only 17 billion, and mobile medical care is only 4.2 billion. Online medical companies must think carefully about how to play a good job on the online medical competition into the second half.
With the continuous connection of Internet medical practitioners, clinics have been opened for patients to see patients. This kind of online registration, drug inquiry, nutrition knowledge and other services, combined with the specific medical treatment under the line, not only effectively solve the inconvenience of medical treatment, waiting for medical treatment. Too long, and the lack of resources for doctors, in order to effectively improve the diagnosis rate, and the efficiency of medical services, and more conducive to creating a larger medical market, in order to provide a more solid foundation for the growth of the online medical industry.
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