On December 6, Clove Park first released its patient business strategy. In 2017, Clove Park will focus on creating the “Clove Garden Care Serviceâ€, which is the main line of public health education, patient management and services, health management and services. The Lilac Garden Care Service is based on the Clove Garden Patient Care Team. The DXYcare WeChat Service is a platform for the establishment of a “patient journey†that integrates “no disease – illness – treatment – ​​nourishmentâ€. (Patient Journey) service system.
Doctors and patients can be described as two corners of the medical service chain. Lilac Garden is undoubtedly the most influential doctor service platform in the mobile Internet field. In the past two years, the clove garden, which seems to be an alternative and quiet in the mobile medical tide, has been accumulating capacity and stable layout.
Li Tiantian, founder of Lilac Garden, said that the main thing he has done in the past 16 years since the establishment of Lilac Garden has been to serve doctors, and has established a comprehensive doctor service system with data as the core, including content, interaction and tools. In the process, Clove Garden has formed a mature model of cooperation with pharmaceutical and medical device/equipment companies by opening up its own data and platform to serve Chinese doctors.
Despite the doctor-end profit model, Clove Garden is not eager to fully participate in the patient market, but to make full use of the advantages of doctor resources, starting from the best things, to maximize the "doctor" scarce resource advantage. In the "patient journey" of "not sick - sick - curative - nourishing disease", in 2014, Lilac Garden first selected the medical content that was good at production, and began to be the "Commerce" (C-side) crowd. Provide professional science content services, namely the doctor of cloves.
Unlike other medical science institutions, Dr. Clove has adopted a "peer review" system for doctors, that is, each science article needs to be reviewed by the Content Committee. The Content Committee usually consists of 20 to 30 clinicians who are responsible for the scientific and legal basis of the content. This mechanism fully guarantees the quality of popular science content, and quickly became the leader in the vertical of medical health, completing the accumulation of content in the "not sick" link.
In the process of building a medical service ecosystem, Lilac Garden is also committed to the interconnection of online and offline medical models. "Come to the Doctor" is a WeChat-based online consulting service that connects doctors and patients with high-quality personalized questions and answers. The "Clove Clinic" has been in preparation since 2014. At present, there are 4 chain clinics in Fuzhou and Hangzhou, mainly targeting the treatment of frequently-occurring diseases and common diseases in the fields of internal medicine, surgery, gynecology and pediatrics. A series of initiatives in the Lilac Garden are aimed at opening up online and offline, providing consultation and treatment services for the target patients.
In 2015, the Clove Garden Patient Care Team was established, marking a closed loop of the “Patient Journey†service model. The patient care team includes two parts: the health management strategy design and the care center: the health management strategy design team develops the quality management system, the speech and compliance system for the disease; the care center is composed of senior nurses and nutritionists from the top three hospitals. Online care, telephone and follow-up provide care for patients.
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