Fresh electricity supplier, what to move capital?

Recently, fresh electricity suppliers have been favored by capital. A few days ago, COFCO MyBuyer has just completed the financing of up to 100 million U.S. dollars, which has created the highest amount of domestic food e-commerce single financing. At the same time, SF Express optimization, delicious 77, FIELDS, etc. have also been financing expansion.

As a matter of fact, SF Express has not yet made a profit, and my network is still losing money. In this case, why does the capital still look at the fresh e-commerce? Fresh electric commercial investors who are impressed?

Fresh e-commerce has gone through the plight of survival, entered the stage of competition for the boss, in the best investment period

In the early days, fresh e-commerce companies just tested water, and their operating experience was almost zero. For too many uncontrollable factors, the company is always on the verge of life and death. Even Yonghui Supermarket, which has the advantage of fresh procurement, has encountered its e-commerce platform “Half the Sky”. Aborted.

However, after several years of exploration, Fresh E-Commerce has accumulated a certain amount of operating experience. Taobao, Jingdong, No. 1 and Suning Tesco, which are platform-based, have launched fresh channels and attracted a large number of students. Fresh business companies joined, vertical e-commerce, I bought the network, Industrial Automation Co., Ltd., SF Express optimization, the original life, delicious seven seven, Putian, and so on grasping the integration of industrial chain upgrading, and gradually create a profit model for their own development, the industry began to enter The boss fights for the period.

At one time, Jingdong was not profitable for many years, but the enthusiasm of investors remained unabated, that is, betting Baobao its industry leader's development prospects. It is the best strategic investment period to use force during this period to seize the most valuable industry opportunities.

Huge sums of funds to lay out the industrial chain and increase the barriers for screening of latecomers

COFCO's CEO Zhao Ping said that the current round of financing will be mainly used for the COFCO IMB in the next few years within the national market layout and channel expansion. We upgraded the whole cold chain system, expanded global direct procurement and direct delivery of origin to achieve a new upgrade of COFCO Memai. At the same time, we continued to strive to build a professional food online shopping platform that provides high-quality food by learning from the investment company's modern management philosophy.

Fresh products in the procurement, logistics, product quality, standardization, branding and other aspects have unique attributes, many of which are difficult to integrate the industry pain points, such as logistics and distribution, regardless of cold storage construction, distribution loss, or network radius, need to be strong The integration and construction of funds as the background.

Therefore, we must integrate the entire industry chain in order to make fun of fresh electricity providers. Chen Shaopeng, president of Lenovo Jiawo, once stated that it is not easy for agriculture to do light work.

In order to play with large-scale and large-scale agricultural industries, strong financial support must be provided, and the first to complete the industrial chain layout will be able to increase the barriers to the latecomers.

Fully infiltrated by Internet ideas, fresh e-commerce enters a period of accumulative growth, accompanied by upgrading of the agricultural industry

In addition to the accumulation of fresh e-commerce companies, the market education for fresh e-commerce has also been completed, and the whole industry has entered an outbreak.

According to Alibaba's "Agricultural E-commerce White Paper (2013)", in 2013, the category related to fresh was the fastest growing category, which was a year-on-year increase of 194.58%. "The growth of fresh products exceeds 100%, and it is one of the fastest growing categories in food categories," said Li Chengdong, an e-commerce analyst.

Shenyinuo Wanguo pointed out in a research report that in 2013, the fresh e-commerce transaction volume was 13 billion yuan, a year-on-year increase of 221%, and the cold chain home delivery was 3.9 billion yuan. It is expected that there will be 7 times growth in fresh e-commerce transactions in the next 3 years. Space, driving the cold chain delivery market six times growth. It is conservatively expected that the growth rate of fresh e-commerce in 2014-2016 will be 100%, 100% and 75% respectively, which corresponds to sales in 2014-2016 of 26 billion, 52.1 billion and 91.1 billion.

Compared with clothing, electronic products, books, and other categories, consumers are less willing to accept online fresh products and slower. Relative to industrial industry operators, most agricultural product operators have a slightly slower understanding of online sales.

Now, after many years of market education, Internet ideas have been deeply rooted in people's minds. Both operators and consumers have full confidence in fresh e-commerce, everything is ready, and well-prepared, and the fresh e-commerce industry has entered an industry-focused period of outbreaks.

“The development prospects of the e-commerce sector are immeasurable, and COFCO China Buy Network has more room for development in terms of corporate background, development model, and corporate strength. In recent years, I bought the network to vigorously develop overseas direct mining, focused supply chain and fresh cold chain. The establishment of logistics has obvious advantages in the field of food vertical e-commerce, and it is worth looking forward to the accurate corporate positioning of My Buying Network,” said Xiong Xiaoge, the founding partner of IDG Capital.

Capital is often the most direct indicator of industry opportunities. Now, huge amounts of capital are optimistic about fresh e-commerce. In the future, there will be a new round of e-commerce boss battles. Whoever takes the first step will be closer to success. Opportunities are at your fingertips. It is time for great companies to make decisions.