OFweek Medical Technology Network: On December 6, at the launching ceremony of the H-MBA Education Project of China Medical Health Alliance, Feng Lun, Chairman of Vantone Holdings, spoke on the market potential of the big health industry: “This wind is bigger than real estate. The next five There are about 20 trillion in the year."
According to the data, in the average consumption of European and American countries, consumption of health products accounted for more than 25% of total expenditure, China was only 0.07%, and per capita consumption of health products was only 31 yuan, which was 1/7 of that of the United States and 1/12 of that of Japan. . This shows that China has huge room for growth in the consumption of health products. According to industry planning, by 2015, China's nutrition and health food industry will reach 1 trillion yuan, an average annual growth rate of 20%. People of insight believe that the big health industry is already the world's largest industry, and the total annual expenditure accounts for about 1/10 of the total GWP (World Gross Domestic Product). From a domestic perspective, in 2013, China's large-scale health industry is close to 5 trillion yuan, accounting for 8% of GDP. It is expected to exceed 20 trillion yuan by 2023. The big health industry will become the fifth wave of economic wave after the IT industry. New support.
Therefore, now government departments, Internet companies, private medical institutions, public hospitals, medical device manufacturers, etc., are looking for new breakthroughs and early layout in the big health industry.
The medical world: the transition from the traditional model to the big health model
In today's medical world, the traditional biomedical model of single disease has gradually failed, and has changed to a multi-disease “bio-social-psychological-environment†health model. The health of a person is not determined by doctors or drugs alone. More need to self-management, not just by illness. A big health model came into being. It is not about the cause, but about the risk factors that affect health. At its core is personal health management, scientifically eliminating or reducing health risk factors for the purpose of protecting and promoting health.
China's medical reform has become a "world-wide problem". The medical and health systems of all countries are facing challenges. They are all carrying out corresponding exploration and reform, with the aim of achieving a better combination of fairness and efficiency and sustainable development. Our health system workers must correctly handle the relationship between medical care and prevention, establish a "big health", "great health", "big medicine" concept, and be a practitioner and model for the transformation of medical models. With the gradual attention to health, many people have realized that disease prevention is an effective means of promoting health, and disease prevention depends to a large extent on society.
Now a major change in the development of preventive medicine is to prevent development from society. The facts have long proved that many diseases can achieve the goal of reducing disease and early detection, early treatment, and ensuring the health of everyone through social measures such as extensive health education, fair and reasonable social medical security system, and multi-sectoral cooperation.
Today's China has also entered the era of lifestyle. Chronic non-communicable diseases such as high blood pressure and diabetes have become major diseases that threaten the health of the Chinese people, especially the citizens of Beijing, and become a burden for families and society. If you can't really control the risk factors in the bad lifestyle that affects the health of the people; if the medical model can't consciously change from the biomedical model to the bio-psycho-social model; if the development of our medical health can't establish "big health" "If we don't know, don't learn from, don't learn, don't study the problems in the development of health care in developed countries, then there will be a variety of things that affect people's health." The problem, and the people who continue to need medical services, will continue to increase rapidly like a "blowout", which will bring an unbearable burden to countless families and social health care systems.
Various business opportunities provided by big health
The big health industry includes many health care products, nutrition and health foods, health care equipment, leisure health services, health consultation management and many other production and services closely related to human health. The health products sector includes two sub-areas of the pharmaceutical industry and health care products. The two sub-areas include four specific entry points for biomedicine, wearable devices, nutrition and health foods, and Chinese medicine derivatives. Compared with the traditional health industry, the big health industry provides not only products, but healthy living solutions, which in turn create greater business opportunities.
Some traditional pharmaceutical companies with sensitive sense of smell have made small achievements in the field of big health industry. In this wave of pharmaceutical companies entering the big health, Yunnan Baiyao (Guangzhou Baiyao), GP and other pharmaceutical companies have developed functional beverages, cosmeceuticals, health products and other consumer goods with great health attributes.
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